The first brazilian insurtech that empower customers and offers customized and personalized plans without any kind of intermediate.
The insurance market in Brazil was something traditional and the culture centered on people did not exist, that's why Youse was created, to break this pattern and empower the client. I had the opportunity to live this moment, to map the personas, the users' journeys, to apply usability tests. I was able to contribute to the design of some moments of the logged area where people could claim their insurance, consult their policies. To think in key moments and offer an outstanding experience.