New UI & IA
Zattini is an online fashion store, a big e-commerce in Latin America.
I had the opportunity to redesign the UI and IA of the main menu and to work together with my friend and coworker Ana Martins, another UX designer of the team.
The big challenge was to create a complete and new experience, even with all platform and time limitations.
More consistent and clear experience
It was necessary to understand these limitations, to research more about the user’s behavior, and to find answers to such questions: Which term was on top of clicks? What is the profile of the user? How was the user journey to the menu?
After understanding this and other pieces of information, we thought about the best way to offer the content of menus and a more consistent and clear experience because the old version was heavy and didn’t have clear categories and sub-items.